Award winning arch and celebrity makeup artist, entrepreneur and social media beauty maven Kelley Baker knew her calling early on after witnessing the confidence boost each of her clients left with after she had transformed their brows. Another one of Kelley’s many talents is product development. When it comes to product performance just like her brow shaping, Kelley is set on perfection. Unlike many cosmetic companies, Kelley does not put her name on products manufacturers bring to her. Kelley puts her name on products she has developed and uses herself at her salon.